Belfast Giants Get a Grip with Newest Sponsor Lakeland Tyres
7th September 2016, Posted by lakeland Tyres
The Giants average around 4,600 fans per game, equating to a total attendance of 140,000+ spectators at home games in Belfast throughout the season. Ice hockey supporters also account for around one quarter of all customers through the doors at the SSE Arena and the split of fans is almost equal male and female, something that is extremely unique to the ice hockey sport.
Adrian Frazer, Managing Director of Lakeland Tyres said, “Traditionally we have tended to partner with events in the motor sports industry, so this is something a bit different for us. When we were presented with the opportunity to support the Giants, we immediately realised the appeal of gaining exposure to a broader and more diverse audience. The profile of the sport’s fanbase is a perfect fit for our organisation, especially given the geographical expansion of our depot network over the last 18 months”.
Although founded in Lisnaskea and later also trading in Enniskillen, Lakeland Tyres has recently developed an 18,000 square foot retail site in Mallusk.
Matt Reeve, General Manager of Lakeland Tyres Belfast (the depot based in Mallusk) added, “Being located just a few miles from the SSE Arena, this opportunity is particularly attractive for our depot. We are dedicated to sharing the privileges associated with being a sponsor with our customers – those that have supported us since we opened just over a year ago, and those that we are yet to serve. Giants fans should keep an eye on our Social Media in the coming weeks and months for the chance to win some fantastic prizes and to join us for some exciting events”.
Mr Frazer concluded, “We are looking forward to becoming part of the Team’s enthusiastic fanbase and wish the Giants all the best of luck for the coming season”.
Belfast Giants Team Captain, Adam Keefe, commented, “We always welcome and appreciate the support that we get from the Community here in Northern Ireland, from the passion of our devoted fans to the generosity shown by the local businesses that make it all possible. We are grateful to have Lakeland Tyres on board to help us ‘get a grip’ on the ice!”.
Representing premium brands such as Continental, Hankook and Yokohama, as well as being the sole agent in Northern Ireland for budget brand, Jinyu, Lakeland Tyres specialise in car, van, 4x4, commercial, agricultural and motorsport tyres for both the retail and wholesale markets. Employing around 60 staff province-wide, and with 27 support vans on the road, providing rapid response breakdown cover, Lakeland is committed to continual improvement and excellent levels of customer service.
Further information on Lakeland Tyres can be found on www.lakelandtyres.com
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